PROGRAMMATIC &

TECHNOLOGY

Finding the optimal programmatic model for our client’s needs

1. In-house model

   Advertiser implements 100% of the operation

2. Agency Model

   Agency implements 100% of the operation

3. Hybrid model

   Advertiser controls data and cost while agency implements

Guiding advertisers to select the adequate technology partner for DSP, DMP, Ad-server, analytics and big-data management