© 2018 DIAFANO LLC

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EFFICIENCIES

We focus on finding and minimizing the percentage of non-working funds within marketing and communication

Using a single consumer based metric across advertising and marketing actions

BRAND

EXPERIENCE

POINT (BEP)

A consumer based metric that allow us to measure which activities are contributing to brand experiences that sell, which ones needs improvement, and which need to be reconsidered.  BEP is timeless and can be compared across markets, brands and categories.

we help our clients answer these questions and more...

  • What connections points are contributing to sales? 

  • Is my budget properly allocated across these touchpoints?

  • Are we gaining BEP share in the category?

  • What can we do to increase market share?

  • Is the work from my agencies delivering better BEPs?

  • Is my agency compensated based on results?

  • Is my budget too low or are we over spending?