AGENCY SELECTION

Helping our clients find their ideal agency partner through our rigorous model:

ADVICE
Framing the relationship
+
MANAGE
  • Documents & Templates
  • Communication
  • Evaluation & Negotiation
+
TRACK
  1. Media buying/ cost of media
  2. Accountability
  3. Added value
  4. Service Performance

We work with our clients to answer these questions before the pitch

  • How performance is defined and how will be tracked?

  • How do we need to structure the service across brands / markets?

  • What is the ideal scope of services?

  • What is the optimal compensation model?

© 2018 DIAFANO LLC

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