We dissect the Agency-Client relationship into six elements that are analyzed independently

  1. Scope of work 

  2. Remuneration

  3. Performance

  4. Contractual Terms

  5. Media Buying Practice

  6. Technology

We work with our clients to find the best operational model to manage agencies, including:

  • Optimal portfolio agency structure 

  • In-house team set-up

  • Multi-agency KPI alignment 

  • Performance based compensation models (PRIP)

  • Transparency